Introduction
Many construction companies rely on managers to correctly present their project — whether it's a residential complex, an office center, or a cottage village. The manager talks about the property, its advantages, invites you to a tour and, as a rule, does it in person by phone or during a personal visit. The problem is that the human factor is unpredictable: a manager may not have the right attitude, knowledge about each specific client request, or free time to give the most detailed advice.
The company's problem
However, I recently contacted us a construction company that has its own sales department and a funnel to attract customers from external advertising channels: potential buyers are invited to tour residential complexes. There are a lot of hits a day, and the BigDuck.ai AI bot interacts with them. At the time of the case (February 21), there were 176 dialogs at the entrance, and the bot had already raised 48 people to lead status on its own. 28% conversion rate.
How does this work?
The AI bot acts as a “satisfied employee” who is proud of his construction company and is sincerely ready to help each client, clarifying their wishes and needs. At the same time, the bot:
- Qualifies the request: finds out what exactly a person is looking for, what type of property they are interested in, what purchase/installment conditions are important.
- Emotionally engages: provides information with a positive intonation, creates a sense of friendliness and confidence, shares “personal” impressions of properties — this is how a personal connection between future customers and the brand is formed.
- Presents advantages in a reasoned manner: talks about technological solutions in construction, planning, infrastructure and the company's reputation so that the client feels: “They are waiting for me here”.
The important difference between a bot is that it doesn't get tired and does not allow a “hot” client to go unanswered. Managers, like people, can lose their enthusiasm or forget to call back. The bot can also “return” to the dialogue itself, reminding customers about the possibility of an excursion, which further increased the conversion rate by 8%.
Why is this so important?
If the entire burden remained on managers, the company would inevitably have “failures”: there was no time for a deep conversation, did not go into the client's interests, and did not mention the nuances that the client could “get hooked” on. As a result, potentially successful deals were lost. But an AI bot integrated with CRM and having “scripts” for different scenarios provides consistent quality communication. It turns “just an interested person” into a candidate for a field trip and leads to an actual purchase.
Total
Unexpected conclusion The point here is that construction projects can be presented so “like a human” if a properly trained bot gets down to business. When potential buyers are interested in themselves and see the bot as a confident consultant, they are more willing to make contact. Thus, the company not only increased conversion from incoming traffic (48 leads out of 176 conversations), but also provided constant positive communication with the audience, strengthening your reputation and market recognition.
And most importantly — it's all easy to scale: just set up logical branches within BigDuck.ai so that the bot adapts to the needs of customers from different regions or even countries. This simplifies the work of managers, allowing them to connect only when they really need “live” communication at an expert level. AI takes care of the rest, ensuring stable growth and strengthening the brand.
