Hometer is an innovative real estate agency in Moldova
Reading time: 5 minutes
Branding
Web development
Ux/Ui
Seo
automating
SMM
Lead generation
Hometer is an innovative real estate agency in Moldova that was created to improve the quality of customer service when buying real estate. In its work, the agency uses modern technological solutions to offer its clients a unique and effective experience.
Done: development of a service integrated with Matterport technology and launched a large-scale marketing campaign to attract real estate agencies and end users
Matterport technology and cloud system
One of the key innovations is the use of the Matterport 3D model. This technology creates an exact virtual copy of real space, presenting a three-dimensional image of an object. With this tool, customers can “walk” through the property as if they were inside, allowing them to better evaluate the property and make an informed purchase decision.
Matterport 3D tour example
In addition, Hometer uses the Cloud system to facilitate communication between agents and customers. This specialized cloud-based solution allows agents to showcase properties online, ensuring that information is convenient and accessible to customers.
Thanks to these technologies, Hometer transforms the process of buying real estate, making it more intuitive, convenient and attractive for clients, which distinguishes an agency in the real estate market in Moldova.
Idea and Concept
Matterport is a 3D visualization technology that allows you to create an accurate digital copy of real estate using a special camera and software.
Customers can “walk” through the property as if they were inside, allowing them to better evaluate the property and make a purchase decision.
This visualization allows potential buyers to view real estate online as a 3D tour, interact with it and feel the space as if they are inside it.
Visualizing real estate in Matterport is important because:
Attracts
interest
Customers have a better idea of real estate, size and location
Enhances
sales level
It stands out from other offers and attracts more customers
Saves
time
You can view the property online and then come live
Overall, real estate visualization in Matterport is a powerful tool that helps sellers sell properties faster and more efficiently, and buyers better understand what they're buying.
Branding and Naming
The brand is based on the name “Hometer”, which effectively combines the concepts of “home comfort” and “measure”, symbolizing customer care and accuracy in measuring and presenting real estate. This reflects the brand's commitment to precision and attention to detail, while maintaining a warm and cozy look.
Branding strategy
The image should create a sense of space and depth
Use contrasting colors to highlight the features of the subject
Emphasize the importance of an individual approach to each property and client
One of the commercials
All these elements together form a strong and recognizable brand that reflects its mission and values.
Development and Planning
Web development and SEO strategy played a key role together because they included interesting tasks:
Development goals
The main objective of developing the Hometer website was to meet the needs of owners in providing accommodation services for their properties, as well as ensuring effective communication with potential customers.
Technical requirements and SEO
Special attention was paid to proper SEO positioning. This was important given the unique semantics in real estate, where the site's ability to effectively filter properties is key.
Flexible project architecture
The goal of the project was to create a website architecture that would allow a flexible approach to SEO. This would ensure better indexing in search engines and increased site visibility.
Design approach
A specialized “designer” has been developed that allows site administrators to manage keywords and SEO parameters for each property. This made it possible to fine-tune SEO for each object, improving its search engine optimization.
Impact on positioning and availability
Thanks to these innovations in web development and SEO, Hometer was able to significantly improve the availability of its properties to potential customers, increasing website traffic and improving the user experience.
Research and design
During the design, an in-depth analysis of the market and audience was applied to understand their needs and problems. We conducted a series of user interviews and concept tests to get feedback from potential users. This iterative process has made it possible to create a product that meets the expectations and preferences of the target audience.
128 hours of design
25 hours of testing
23 scenarios covered
We will reveal several artifacts and scenarios that we have created during our work:
and lots of other scenarios...
Launch and promotion
Our approach included creating engaging social media content that was targeted at our target audience. In addition, we used SEO to increase our product's visibility on search engines.
Social media content
We have prepared a number of photos and videos to increase visibility and reach.
Collaboration with bloggers
It stands out from other offers and attracts more customers
Target and SEO promotion
We launched advertising campaigns on social networks and were actively engaged in SEO promotion.
Targeted advertising allowed us to deliver our offer to interested users in a targeted manner. Our collaboration with niche bloggers has complemented this strategy. As a result, we have achieved broad coverage.
Lead Generation and Commercial Offer
The following key aspects that reveal the innovativeness of Hometer's development should be highlighted:
Landing pages
To place properties that meet the specific needs of the client.
Cooperation with agencies
Offering properties that may not be directly owned by the company.
Shared 3D feature
Unique links that directly lead to a 3D tour of the selected object.
Focus on customer wishes
We offer suitable options collected from all over the market
Total
The Hometer project has introduced revolutionary technologies into the real estate sector in Moldova, providing advanced 3D tours and effective lead generation. Despite its innovative approach and the potential for market transformation, the project faced a number of unique challenges specific to the local market.
Key findings:
Redefining traditional perceptions
The problem
The existing experience with 360-degree photographs in Moldova caused misunderstandings among the audience, which led to resistance to the new concept of 3D tours.
Solution
The creation and distribution of promotional videos with 3D tours helped to partially overcome this misconception, although previous ideas were still an obstacle.
Business model and customer preferences
Surveillance
In Moldova, property buyers often focus on value, neglecting the quality of service and trying to avoid intermediaries.
Conclusion
Building a business model based on a high level of service has proved to be an ambitious task given the peculiarities of the local market.
The importance of a flagship in the team
The problem
Despite having a flagship in the team capable of generating and closing leads, overall success was limited due to a lack of evaluation of the marketing team's efforts by agents.
lesson
The efficiency of real estate agents in Moldova increases when they really value leads, especially those they generate on their own. If the company generates leads on an ongoing basis, the agent is less motivated to give his best when communicating with the client, which is harmful to the innovative business environment.
In response to these lessons, Hometer continued to expand its geographical reach, adapting to market conditions and constantly looking for ways to improve its service.
results
The Hometer project is a prime example of how innovative ideas can face the unique realities of the market environment. The lessons learned from this experience are not only valuable for the Hometer team, but also for the entire real estate industry striving for innovation and development.
