The words “artificial intelligence” and “tourism” may seem completely unrelated. After all, today many people travel just to get away from digital screens and enjoy the delights of offline life. But some experts consider AI to be the main driver for the development of the tourism industry, citing its numerous benefits for businesses and customers. What exactly are we talking about? We will tell you more about it.
Get yourself a tour
Standard travel programs are not for everyone. Some people visit Rome for architecture, while others are more interested in nightclubs. An individual set of tours and entertainment programs created for you personally is another matter.
Previously, it took several weeks to plan such tours — you had to make dozens of calls and write hundreds of messages. The powerful of this world entrusted this task to personal assistants or turned to premium travel agencies. But artificial intelligence makes personalized tours available to everyone.
AI will create a program based on your interests, find organizers for each stage, study reviews and even write all the necessary requests. What used to take weeks can now be solved within a few hours or one business day. Services like KAYAK, OpenTable, and Trip.com already offer intelligent tour builders in trials. They don't work perfectly yet, but the start has already been made!
Available information
Previously, the lion's share of a travel consultant's job was to communicate with clients about the benefits of a variety of tours. This is long, tedious and not always effective, because the client can listen and contact another agency with more affordable prices or more aggressive advertising.
But the advent of chatbots has made it possible to transfer 80% of this work to artificial intelligence. Unlike algorithmic programs, it can recognize complex questions and provide answers by simulating natural human speech. Most travel companies are already using voice bots!
This innovation is enjoyed not only by travel agencies, but also by their customers. About 67% of users they prefer to communicate with artificial intelligence rather than with an operator. They say that in such a dialogue they are not embarrassed, do not spend energy controlling their emotions and do not try to comply with social norms. The win-win situation is a win-win situation.
Biometric authentication
Some airports around the world already have “fast lines” where passengers do not undergo tedious checks and enter a sterile zone in just a few minutes. The reason is simple: they are under the surveillance of cameras that can recognize faces and check the databases of violators. Thanks to artificial intelligence, they identify a person in a split second, ensuring recognition accuracy 95 to 99.97%.
Speeding up verification without compromising security is far from the only use of AI authentication. Just imagine: you arrive at the hotel and don't waste time checking in. Go up to your room, where your favorite music is already playing and the optimal brightness has been chosen. A heavenly vacation, that's all! And all thanks to artificial intelligence in the camera installed at the entrance. Where is he going to get the data from? From the card of your previous visit or from public sources, predictive analytics already has almost endless possibilities.
Transport rental and apartment rental services can operate in the same way. No tedious checks, no collateral, no copies of documents — just a face scan or fingerprint scan in seconds.
Universal translator
The same gadget that we have seen many times in science fiction films and that the previous generation of tourists could only dream of. It is also available to you here and now. Many generative AI models, including Google Gemini, already support voice input. With a little effort, you can have a dialogue with anyone on this planet.
Very soon, artificial intelligence will be able to translate speech in real time with a delay of a split second. This will allow multinational tour groups to gather and broadcast the words of a real guide for them, rather than pre-recording the tour.
And if we talk about the long term, artificial intelligence can be built into a variety of gadgets for tourists. For example, into “smart glasses” that will translate text, or into a “brooch” that will broadcast voice texts into a wireless headphone.
Booking analytics
A fully functional technology that Airbnb and Booking.com are already experimenting with. Predictive artificial intelligence determines why users book accommodation. They divide customers into specific segments, separating party-goers from family people, and comfort lovers from backpackers with backpacks.
Artificial intelligence helps tenants and landlords find common ground and avoid conflicts. He selects the best accommodation option for each category of clients: hostels and affordable rooms for backpackers, apartments for party-goers, and villas and apartments in prestigious residential complexes for those traveling with family.
AI optimizes time and selects tours with the best prices. You can even trust him to buy “last minute” packages. He will monitor offers and place an order as soon as the company lowers the price, ahead of other customers.
Virtual tours
If you don't have the funds to buy a tour or time, you can dive into virtual reality. This is convenient because you don't even need to leave your home. Moreover, you will create your own schedule by choosing a convenient schedule.
Hundreds of recorded virtual tours are already available, allowing you to see with your own eyes the steep slopes of Machu Picchu or enjoy the panorama of Paris from the Eiffel Tower observation deck. Virtual tours may become even more interactive in the future. A camera with artificial intelligence and stabilization will be attached to the tour guide's or your favorite blogger's clothes. This will allow you to receive comments in real time (with a delay of up to a couple of seconds).
Of course, the question remains how interesting tours organized with a virtual reality headset and camera will be. Many experienced travelers say that it is impossible to feel the atmosphere of a particular place without setting foot on its ground. But this is already a matter of personal perception.
What is it like, intellectual tourism of the future?
If you have already been on long tours, you know that they have both pros and cons. We are talking about organizational issues, communication problems, bureaucracy and housing that does not meet your requirements. Artificial intelligence can take over them. He will plan routes and draw up a program, book suitable apartments at a bargain price, speed up inspections and establish contacts with local residents. AI also makes virtual tours possible, ensuring stable video transmission, instant translation of guide comments and clearing the sound track from extraneous noise. Artificial intelligence is one of the top trends in the tourism industry that can take it to a fundamentally new level.
Start:Duck works in various industries, including tourism. Contact us to find out how you can improve your products, optimize the customer journey, and improve company performance. Our experts will be happy to share their expertise and help establish all workflows involving artificial intelligence.
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