How to use AI for lead generation: strategies and tools

‍1. Lead collection

‍

Pau Fullstory data, the average website bounce rate ranges from 24 to 70%. This means that the majority of visitors will close your site in less than 10 seconds. Many of them will never come back; they will be nothing more than Google Analytics numbers for you. And yet you can even work with them.

‍

AI-based chatbots will be excellent tools for generating leads. You can launch a dialogue or show a pop-up window with a link when a user is about to leave the site by raising the cursor up. And you don't have to limit yourself to the stereotyped phrase “Are you leaving already? We have an offer!” Artificial intelligence will generate an attractive call to action that will take into account the characteristics of the visitor known at this stage, for example, the traffic source.

‍

Lead collection tools:

1. Tidio

2. Watermelon

3. Customers.ai

‍

2. Lead segmentation

‍

Average personalization of a commercial offer increases its attractiveness for potential customers by 50%. It increases both the click-through rate of an advertising campaign and the conversion rate by 20-80%, depending on the specific industry. But to personalize your messages, you first need to understand who to send what to, that is, segment the leads you receive.

‍

In digital marketing, it is common to segment the target audience by gender, age, traffic source, geolocation, device type, and other obvious characteristics. But artificial intelligence can find very unexpected and very effective signs of segmentation. Predictive analytics allows him to link people's online behavior to information they don't share digitally. For example, AI can determine that your customers aged 25-35 who actively use voice assistants own cars. This will allow them to develop a very profitable offer with a high conversion rate.

‍

Lead segmentation tools:

1. Smartlead

2. Happier Leads

3. Cellebrite

‍

3. Development of personalized offers

‍

What product will the customer be interested in? What set of products will help increase the average check? What discount would be enough to interest most customers without cutting margins in the bud? AI is ready to provide answers to these and many other questions. Product recommendation services are based on customer behavior. They study your purchase history, pages viewed, and clicks. Everything is important, including the number of photos scrolled through in the product card and the time during which the cursor hovered over the “Add to Cart” button. With every additional second that a customer spends on the site, the accuracy of selecting products for them increases.

‍

‍

As for pricing, the possibilities of artificial intelligence are even broader here. It can study similar offers from competitors and even obtain information about the availability of goods in suppliers' warehouses. This allows you to generate an offer the first time that simply cannot go unnoticed. Product recommendation tools:

1. Recombee

2. Dynamic Yield

3. Care Cloud

‍

AI pricing tools:

1. Reactev

2. Accenture

3. Sniffle

‍

4. Email campaign automation

‍

So, we have segmented leads and personalized offers for them. All that remains is to launch the newsletter. But even at this stage, there is potential for automating marketing campaigns, which can be implemented using artificial intelligence. Generative models will write perfect headlines, text blocks, and calls to action based on the characteristics of a particular lead. Each email will be unique, even if you offer thousands of customers the same products at the same prices.

‍

‍

Moreover, the AI service will automatically analyze the effectiveness of each email, finding patterns invisible to the eye of an experienced marketer. He can experiment by choosing different combinations of email design, writing style, and sales proposals. Multiple campaigns and you'll have the perfect, high-performing emails in your hands. And you don't have to be a technical or marketing genius to do this, you just need to have a suitable set of services at hand and be able to combine them into one complex.

‍

Email automation tools:

1. Mailer Lite

2. MailChimp

3. Omnisend

‍

5. Lead qualification

‍

Analytics is the key to business success. By studying the movement of customers through the sales funnel, you can assess how certain characteristics affect the likelihood of a targeted action. Given that customers can have hundreds of characteristics, traditional payment methods in this area are ineffective. Artificial intelligence, on the other hand, can perform billions of calculations per second, testing absolutely all relationships, even those that seem incredible.

Such an area of AI application as predictive analytics is used to qualify leads. It allows you to predict the likelihood of a conversion completion even at the data collection stage. Knowing this, you will have an estimated customer value and will be able to develop a personalized marketing campaign for them. This process is repeated over and over again, with each iteration you will understand your target audience better and better.

‍

Tools for qualifying leads:

1. LeadMaster

2. LeadIQ

3. OpenLead

‍

Conclusion

‍

Lead generation and processing is one of the most difficult tasks in digital marketing. This is why so many developers are creating AI-based tools to solve it. Thanks to AI solutions, you can launch a business on your own or with a small team, automating almost the entire sales funnel. AI will help at all stages, from collecting contact data to analyzing the effectiveness of marketing campaigns and making the necessary management decisions.

We have ready-made solutions for lead generation in all industries and at any business scale. Contact Start:Duck experts to set up ideal sales funnels and optimize the customer journey, significantly increasing conversion rates and customer retention.